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Mix, rebottle, supply: The big liquor swindle in NCR

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Erric Ravi
Erric Ravihttps://www.gurgaontimes.co.in
Erric Ravi is an entrepreneur, speaker & the founder of Storify News and Recent News He is the Co-Founder of The Storify News Times. Forbes calls him a top influencer of Chief Marketing Officers and the world’s top social marketing talent. Entrepreneur lists him among 50 online marketing influencers to watch. Inc.com has him on the list of 20 digital marketing experts to follow on Twitter. Oanalytica named him #1 Global Content Marketing Influencer. BizHUMM ranks him as the world’s #1 business blogger.


On April 29, when the police burst into the basement of Charan Singh’s house in Faridabad, they found empty bottles of high-end whisky, including single malts — Black Label, Glenlivet, Macallan and Amrut Greedy Angels. The last is India’s most expensive whisky. They also found the paraphernalia of Singh’s trade — bottle caps, corks, paper and vinyl labels, large syringes, and some entry-level Indian whisky.

Mix, rebottle, supply: The big liquor swindle
Mix, rebottle, supply: The big liquor swindle

While the customer is led to believe that they’ve bought a premium bottle of whisky at a fat discount, that’s not always the case. Sample this. A 750ml bottle of Black Label retails around 3,000, but several online sellers and stores in Gurugram are happy to sell it for 1,800, even less, while still managing to earn over 1,000 a bottle. How?

In the last nine months, Gurugram police have conducted multiple raids to nab those selling spurious liquor but almost always, it’s the small fish that are netted. In July, the CM’s flying squad arrested two people who were caught refilling bottles at a Sector 29 club.

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