We can’t imagine how people before the invention of the internet survived without the cute cat videos. Boring life that just had a lot of work and a lot more of physically demanding activities. This generation might not even survive a day without the internet.
Our lives revolve around the internet, we have everything available at our fingertips. You can order a pizza while you search cheap dissertation writing services in UK, it is like living in the future while you’re in the present.
The internet is indeed a wonderful place, but have you ever thought about how you just find the best and most suitable products or services online? It sometimes feels like the service/product was made for you only at the right time. If you have had similar questions then the answer is digital marketing.
Why Digital Marketing is Important?
Digital marketing takes up a huge part of the internet and sometimes you won’t even realize it. Since the majority of our life was already digital and COVID-19 digitalized whatever was remaining of it. You must check these digital marketing trends that are gaining a lot of attention and will be trending even after COVID-19 ends. It doesn’t matter if you’re a business owner or an influencer, these are certainly going to help you a lot!
ChatBots Are Taking Over Email Marketing
Email marketing has been a huge deal for a lot of brands and corporates for a long time. But first, how often do you check emails? The majority of people check their emails with a frequency of either twice/thrice a week or month.
Newsletters (or email marketing as we call it) are going obsolete since a lot of people prefer to spend time on social media platforms and other websites. We can’t say that email marketing is completely dead businesses need to step up their game if they want to stay in the race to be the best.
Right now, the best way to keep connected to your customers is by having multiple channels of communication. Since email marketing isn’t doing as good as before, now it’s time to integrate live chat and ChatBots to your website. You can either stay available 24/7 or have ChatBot(s) to entertain the potential customers and boost the traffic and sales from your website.
Typing is Outdated, Try Implementing Voice Search
The idea of using AI is slowly integrating into our daily lifestyles. For instance, a lot of iPhone owners don’t go through the hassle of setting alarms anymore. They just ask Siri to set an alarm for them and it’s quicker than doing it manually. Just like that, homes are evolving into smart homes and the majority of people now have either Alexa, Bixby, or Google smart home devices. These devices are solely based on artificial intelligence-based voice searches.
Since these AI devices are completely based on voice searches, they might not discover your website or brand if it’s not optimized for voice-based search engines. So you need to work on that as soon as possible.
The biggest pro of the optimizing your e-store or website with the voice search engines that it will save a lot of customer’s time. A customer will promptly be able to place orders on your website without any hassle and that’s what we all love, don’t we?
Do You Know About Visual Search Optimization?
Have you ever seen something and had no idea what it is? For instance, you see a very elegant-looking pen, you know that it’s branded but have no idea how to find information about it. Technology has solved it as well. You can use apps like Google Lens and find information about everything as well.
Now, how this will help you in improving your digital marketing strategies?
Simple, if your products or business is visually optimized for such engines, it will help you to increase the traffic. And we all know how good traffic means good sales. You have to optimize all your products for visual search engines as well to help the potential customers find them easily.
It doesn’t hurt to play dirty sometimes, you can associate your products with highly relevant images for a little boost.
Influencers Got the Reach Your Business Needs
Influencers and micro-influencers are the keys to success for startups. We know that hiring Jeffree Starr or Selena Gomez to promote your business/products might be a little bit out of your budget. You should aim for the influencers with enough reach that would consist of your target audience. For example, you can contact a fashion influencer for your apparel business to reach out to a wider audience.
People have been spending more time on the internet, especially social media apps such as Instagram, Facebook, Twitter, Snapchat, and other similar platforms. If you harness the power of affiliate marketing wisely, it will help your brand/business get discovered very easily.
Create Interactive Content
As we mentioned earlier, people are spending a lot of time on the social media platforms now and a lot of people get bored during the endless scrolling. You can create a flashy advertisement for your product anytime you want but then a potential customer might scroll through it.
To stop that from happening, you should also focus on building a relationship with your customer. In order to do that, you can create posts that your customers/viewers would interact with. For example, you can create fun polls and questionnaires about your customer’s opinions to understand them better.
So these are some digital marketing trends that will help your business to stay afloat after the COVID-19 in along run. From optimizing your products with pictures and videos to adding ChatBots to your website, every little thing counts. You can always Best Assignment Writing Service UK play around with different strategies and merge them for better outcomes. So what are you waiting for? Use these strategies and trends that you just discovered and boost your business. Good luck, may we meet again soon!