Coronavirus is a terrorizing name that none of us will ever forget. You couldn’t go out or meet anyone or do anything at all. The whole world was shut off and it felt like the end of the world for the time being.
It affected everything and everyone from business owners to students to labours. The whole suffered but we are adapting to it one step at a time. We learned a lot of things through these challenging times. For instance, we all learned the difference between luxuries and essentials.
While the world was physically shut down, internet traffic was drastically increasing. Everyone was staying home but staying connected to the world through social media. That gave the social media marketers an edge to unleash their full potential in the COVID-19 pandemic.
Let’s discuss how social media marketing strategies have evolved and adapted in recent times of coronavirus outbreak.
When a user spends hours on a social media platform such as Facebook or Instagram, the best way to capture their attention is with a fantastic post, not many posts. For instance, a lot of small businesses, as well as giants, adapted this strategy. The frequency of their ad-posts decreased.
It was because the content any brand shares play a huge role to increase the engagement rate. Staying relevant is more important than just reaching out to the target audience.
It doesn’t matter if you are providing cheap dissertation services or selling cute notebooks. When a potential customer sees your social media posts, they’re intrigued by the products or services you’re offering.
Utilizing Different Platforms
Sticking to just one platform is not the option anymore. There are now different social media platforms with a different audience. For instance, the pandemic has made a lot of people head towards the TikTok app as either a viewer or a creator. It means that now there is another platform available to market your product.
If your target audience is teenagers or young adults then TikTok could be the best platform to market your business or product. Similarly, Snapchat is another great example. If used cautiously, making Snapchat filters can increase the traffic for your business as well.
Experiment with New Features
Majority of the audience on social media is teenagers and young adults and they love new things. For instance, it doesn’t matter if you have never posted a story on your business Instagram account. You have to do it now, share some insights or facts about your products or business your audience. It will help you create a strong relationship with your customers.
Make a different kind of videos, try new things. It is the key to capture your audience.
So if you are trying to improve your social media marketing strategies during the COVID-19 outbreak then you should imply all the strategies discussed above. Other than that, always be open to new platforms and things, who knows what will work for you…